Monetization Strategy For Long-Term Viability

Every truly impactful platform requires a monetization model that sustains growth without diluting value to its users. Edgen’s revenue model aligns closely with the interests of traders, striking a balance between accessibility and exclusivity:

Freemium Subscription

Basic access to Edgen’s core features, such as standard Search queries and Radar insights, will remain completely free—ensuring casual traders and first-time crypto enthusiasts aren’t left behind.

However, power users and professionals seeking deeper, real-time analytics and advanced market intelligence will have the option of subscribing to several tiers of subscriptions. At different levels, subscribers unlock more advanced and sophisticated market indicators, personalized alerts, unlimited usage, and exclusive insights unavailable to free-tier users.

Subscriptions will be available via cryptocurrency payments, but also fiat payments, to provide a frictionless and flexible onboarding experience. Additionally, Aura, Edgen’s community incentive system (more in later sections), will provide subscription discounts, rewarding engaged users and further aligning community interests.

CPM Advertising

Projects, protocols, and even individual analysts can pay to promote relevant content directly on Edgen’s platform (Search results, Radar banners, or promoted Feed posts). But unlike traditional advertising, our sponsored content will always add informational value rather than noise, clearly labeled to maintain trust. For example, a newly launched protocol might sponsor an insight highlighting their recent security audit results or impressive on-chain metrics, genuinely benefiting traders.

Our goal is to make advertisements informationally additive, not intrusive. We carefully prevent low-quality shilling, focusing instead on aligning advertiser incentives with user benefit (similar to how Google transformed search ads into beneficial supplemental information). Revenue growth at Edgen will always respect user trust as paramount.

This monetization strategy ensures Edgen's sustainable growth without compromising its mission. It serves as a bridge between our ideals and reality—a monetization structure fueling our broader, decentralized vision. Revenue growth must never come at the cost of user trust.